B Corp

We are proud to be a certified B Corp

We are proud to be part of a growing group of companies championing conscious business practices by prioritising purpose as well as profit. B Corp envision a global economy that uses business as a force for good.

To certify as a B Corp, we have undergone a robust external assessment during which we have been challenged to meet high standards across a range of criteria including: governance and transparency, working standards, community impact and environmental impact.

At SMI we build, partner with and invest in the Brands and People of tomorrow using Science, Magic and Experience. A key part of our ambition is to help brands work though their sustainability and purpose agenda, and provide them with strategic guidance on the steps to get there.

Driving positive impact has been a critical part of our company’s growth and success, our long-standing Commitment is the foundational intent of our company culture since our iteration in 1995. In 2020 we published a Pledge in support of Black Lives Matter, led by the SMI Intersectionality Committee – a coming together of people in our company with lived minority experiences who are invested in helping to shape our approach to diversity and inclusion.

For us, creating positive impact is a fundamental business priority with meaningful and progressive action that is shaped by employees through all levels and areas of our company.